Title
Magic Lube
Date
2022
Medium
Single-Channel digital color video installation, with sound, 1:15 Min.
To watch the preview
Click on the image︎︎︎
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ABOUT THE PROJECT
The piece is inspired by the old Marlboro man commercial that depicted the cowboy and wild stallions running free against the backdrop of the beautiful landscape of the American West. A male narrator describes the wild stallion as something rare, rare like the real man who can tame these horses, portrayed as the good-looking cowboy smoking a cigarette. In my version there is no backdrop, the scene is taking place in a studio with a black rubber floor and black walls. We only see black leather motorcycle boots which are worn by a man whom we never see in full. As the video starts, a pair of woman’s hands begin to rub the boots with lube. A female narrator with a southern accent begins to speak about the rare woman “who loves her man more than she should” -
a play between two lovers who cease to break free from the stigma of today’s society in which anyone “on their knees” is seen as a victim.
Magic Lube
Date
2022
Medium
Single-Channel digital color video installation, with sound, 1:15 Min.
To watch the preview
Click on the image︎︎︎
ABOUT THE PROJECT
The piece is inspired by the old Marlboro man commercial that depicted the cowboy and wild stallions running free against the backdrop of the beautiful landscape of the American West. A male narrator describes the wild stallion as something rare, rare like the real man who can tame these horses, portrayed as the good-looking cowboy smoking a cigarette. In my version there is no backdrop, the scene is taking place in a studio with a black rubber floor and black walls. We only see black leather motorcycle boots which are worn by a man whom we never see in full. As the video starts, a pair of woman’s hands begin to rub the boots with lube. A female narrator with a southern accent begins to speak about the rare woman “who loves her man more than she should” -
a play between two lovers who cease to break free from the stigma of today’s society in which anyone “on their knees” is seen as a victim.